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Evolution of Home Search: How Apple Vision Pro May Change Consumer Expectations

Evolution of Home Search: How Apple Vision Pro May Change Consumer Expectations

by Nazifa Jan | Mar 4, 2024 | Blog Post

This session will dive into how emerging technologies, like the Apple Vision Pro, may set new benchmarks for real estate consumer expectations, and the evolving landscape of the home search. Replay this session to explore how augmented/virtual reality and high-quality...
How Generative AI Can Transform Your Real Estate Images

How Generative AI Can Transform Your Real Estate Images

by Nazifa Jan | Feb 9, 2024 | Blog Post

Images sell homes. For real estate professionals, they are vital components of marketing, presenting and showcasing inventory. For buyers, they are the key to attracting interest. Every real estate professional understands the value of quality images that highlight...
Follow the Money: 2024 Proptech Investments and the Business Opportunities in Real Estate

Follow the Money: 2024 Proptech Investments and the Business Opportunities in Real Estate

by Nazifa Jan | Jan 24, 2024 | Blog Post

The financial investment in technology from year to year is staggering—and accelerating—as investors race for the potential payouts of new technologies that grab the attention of consumers. Think ChatGPT. The tech giants we know—Amazon, Apple, Google, Meta, and...
Valuable Business Insights From the NAR 2023 Technology Survey

Valuable Business Insights From the NAR 2023 Technology Survey

by Nazifa Jan | Jan 9, 2024 | Blog Post

Business transformation driven by technology continues to accelerate. Not that long ago, faxes, contracts, and voicemails were all confined to the office. Now, proptech optimizes how properties are bought, sold, researched, marketed and managed. These tools drive...
Why Caution Is Needed in Following the ChatGPT, AI Hype

Why Caution Is Needed in Following the ChatGPT, AI Hype

by Nazifa Jan | Dec 15, 2023 | Blog Post

Real estate professionals are among the early adopters using generative AI, and there is no doubt that there are business benefits. Agents and brokers use OpenAI’s uber-popular chatbot, ChatGPT, to write blog posts and newsletters, create staging imagery, build out...
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NAR Tech and Innovation

Bridging Technology and Real Estate

As technology reshapes the real estate industry, NAR Tech & Innovation is leading the way by creating a new collective to accelerate innovation, expand opportunity and drive investment.

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